Introduction 2 Lessons Using this Course Start Intro to List Building Start Module 1: Essentials for a Profitable Email List 8 Lessons Intro to Email Essentials Start Why Email Marketing Start What is an Email List For? Start What's Holding You Back? Start What You're Gonna Need Start Setting Goals Start Module 1 Wrap-Up Start Action Steps Start Module 2: Defining Your Target Audience 8 Lessons Intro to Your Audience Start Why Do I Need an Avatar Start Draft Your Avatar Start Demographics and Psychographics Start Researching Your Target Market Start Naming Your Avatar Start Module 2 Wrap-Up Start Action Steps Start Module 3: Your Customer's Journey 7 Lessons Intro to Customer Journey Start Start to Finish Start Sales Funnel Start Sales Funnel Example Start Call to Action Start Module 3 Wrap-Up Start Action Steps Start Module 4: Creating Your Lead Magnet 6 Lessons Intro to Lead Magnets Start Lead Magnets Best Practices Start Lead Magnet Content and Format Start Creating Your Lead Magnet Step-by-Step Start Module 4 Wrap-Up Start Action Steps Start Module 5: Automating Your System 8 Lessons Intro to Automating Start Selecting a Platform Start Creating a List and Opt-In Start Opt-In Pages and Forms Start Opt-In Placement Strategies Start Thank You Pages Start Module 5 Wrap-Up Start Action Steps Start Bonus 1: Opt-In Case Study 1 Lesson 5 Landing Page Examples Start Module 6: Creating Your First Sequence 4 Lessons Intro to Sequences Start The Welcome Sequence Start Module 6 Conclusion Start Action Steps Start Module 7: Growing Your List 9 Lessons Intro to Growing Your List Start Where to Find Subscribers Start Current Contacts and Customers Start Website and Social Traffic Start Social Strategies Start Offline Strategies Start Content Marketing Start Action Steps Start Action Steps Start Module 8 Measuring Your Progress 4 Lessons Taking Stock Start By the Numbers Start Module 8 Conclusion Start Action Steps Start Module 9: Plan Future Content 2 Lessons Looking Ahead... Start Action Steps Start Bonus 2: Groundhogg Rundown 1 Lesson Groundhogg Rundown Start Bonus 3: Active Campaign Tutorials 14 Lessons ActiveCampaign Overview Start Opening an Account Start Settings Start Trial Limitations Start Zapier Integration Start Native Integrations Start Adding Contacts Start Contact Management Start Creating Lists Start List Management Start Create a Campaign Start Campaign Management Start Creating Autoresponders Start Creating Forms Start